Salesforce increases prices as it promotes new AI features

Bloomberg Brody Ford Salesforce Inc is increasing the price for multiple products becoming the latest utility maker to adjust its cost structure as it integrates artificial intelligence List prices will go up by an average of for major product lines in August the company reported in a report Tuesday The cost of the workplace communications tool Slack will also rise These increases reflect the considerable ongoing innovation and customer value delivered through our products Salesforce stated in the announcement The customer management utility giant last raised prices in and before that hadn t increased list prices in seven years The introduction of AI features has thrown traditional application pricing models into flux Multiple companies are offering more pay-as-you-go options and in certain cases increasing base prices Adobe Inc has communicated multiple price bumps in latest years as it has developed a family of generative models Related Articles OpenAI snags million contract with US Defense Department Silicon Valley-based air taxi firm Archer sees more defense demand in near term Trump-supporting brain emulation advocate pushes for federal takeover of Alameda s former air station for tech utopia WhatsApp to start showing ads to users in certain parts of the messaging app Apple risks fresh EU charge sheet over app store curbs Salesforce is focused on pushing its AI product dubbed Agentforce which is meant to complete tasks such as customer provision without human supervision Last month the company informed it would allow customers to reallocate spending from traditional solution subscriptions to the AI tools More stories like this are available on bloomberg com Bloomberg L P