Rebranded Kennedy Center debuts new medals at this year’s Honors
The Kennedy Center Honors medal is receiving its the majority critical redesign since the award was created nearly five decades ago replacing the familiar long-standing rainbow ribbon with a solid deep blue one and adding a weighty gold medal The updated medal will debut at this year s ceremony The redesign originated in discussions between the White House Kennedy Center leadership and an outside design unit at Tiffany Co tasked with updating the visual identity of the Honors The new version features a new circular medallion at the center and a simpler ribbon loop that departs from the soft multicolored loop historically associated with the ceremony Similar to a traditional sports medal the new design features an etching of the Kennedy Center with just a hint of the colors of the rainbow at the top and bottom of the building and the recipient s name and the date of the ceremony on the back Taylor Hill FilmMagic Getting Images Filmmaker George Lucas at the Kennedy Center Honors wearing the colorful medal synonymous with the awards for years The rainbow design introduced in had become one of the bulk recognizable symbols of the Honors and made by a family in D C Its retirement prompted extensive online discussion after early images of the new medal circulated with a multitude of past attendees and arts organizations noting the visual break from tradition Kennedy Center bureaucrats declared the change reflects a comprehensive branding update aimed at unifying the look of the stage production broadcast elements and printed materials and eliminating any woke elements They emphasized that the medal redesign does not alter selection criteria or the mission of the Honors This year s ceremony will incorporate new staging lighting and presentation segments to match the revised aesthetic Honorees will be the first to receive the updated ribbon and medallion which production staff say will appear prominently in the televised broadcast recorded this weekend and airing later this month on CBS Chairman of the Kennedy Center President Trump boldly predicted that this year s ceremony will be the highest-rated show that they ve ever done Kennedy Center Honorees KISS Michael Crawford Gloria Gaynor George Strait and Sylvester Stallone This ceremony comes just days after Trump hosted the FIFA World Cup Draw where they presented him with the newly created FIFA Peace Prize a trophy like structure of golden hands holding up a globe that now sits at the front corner of the desk in the Oval Office and featured in multiple pictures from the Kennedy Center Honors medal ceremony this weekend Read more about this topic The Venn diagram of Donald Trump s vendettas At least Trump didn t win the Nobel Prize Or wait did he Technicalities MAGA fumes after Trump fails to win Nobel Peace Prize The post Rebranded Kennedy Center debuts new medals at this year s Honors appeared first on Salon com
